Content Writer

Reporting to the Sr. Vice President for Public Affairs, t he Content Writer is responsible for executing content deliverables and will produce a wide range of content and copy for The Lundquist Institute, from writing and editing scientific news releases, to drafting copy for development and fundraising collaterals, to creating and posting social media posts, developing investigator profiles, producing blog posts, creating webinar decks, supporting the development of web landing pages, drafting website copy, writing and editing email copy, producing collateral documents for educational initiatives and more. Project management skills are critical for this role. You need to be organized, methodic, and capable of keeping multiple projects ongoing at the same time.  

Responsibilities:  

·         Research and write Institute-oriented articles (combining online sources, interviews, and professional studies) for the quarterly magazine

·         Write blog articles, eBooks, success stories, press releases, speaking proposals, one-pagers, and more

·         Write clear marketing copy to promote our work and services

·         Draft copy for development communications  

·         Proofread and edit all content before publication

·         Help buildout strategic copy landing pages and website pages

·         Coordinate with marketing and design teams to illustrate articles

·         Conduct keyword research and use SEO guidelines to increase web traffic

·         Develop content for social media

·         Post regularly on Institute social media platforms  

·         Ensure all-around consistency (style, fonts, images, and tone)

·         Update website content and copy as needed landing pages

·         Keep abreast of the latest social media best practices and technologies

·         Working knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, and other social media platforms  

Qualifications:  

·         3-5+ years of writing and content production experience preferred

·         Knowledgeable on the fundamentals of SEO and keyword research

·         BA/BS degree is preferred preferably in science, business, or communications, or equivalent work experience.

·         Working knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g., Salesforce), and content management systems (CMS)

·         Strong written and verbal communication skills

·         Skilled in writing and editing content with attention to detail and timelines

·         Strong prioritization, organization, and project management skills.

·         Ability to multitask in a fast-paced environment and prioritize deadlines accordingly