Responsibilities:
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and Institute awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice, and terminology
- Supervise all aspects of social media interaction between customers and the Institute
- Create actionable plans to both grow and maintain followers through social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly objectives and initiatives
Qualifications:
- 2-5 years of social media management experience
- Bachelor's degree in business, digital marketing, journalism, public relations, or related field preferred
- Professional certification in Google Analytics strongly preferred
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Strong computer skills using Microsoft Office and Adobe Creative Cloud
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach